HISTORY CULTURE & TOURS
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Anavila Misra, the designer behind the artisanal label Anavila, is known for reintroducing the sari as an everyday fashion and strongly believes in ‘being one with the environment’.
Her designs communicate the revival of handcrafts and sustainability of fashion’s auxiliary industries and are structured for luxury and comfort.
The brand remains firmly grounded to its heritage using indigenous textile, technique and crafts to design collections that reflect our evolved culture. Her work strongly communicates revival of handicrafts and sustainability of fashion’s auxiliary industries.
Anavila has built her brand from one weaver on one loom to a business model supporting over two-hundred, fully employed weavers and craftsmen.
Fashion leaders recognize the brand for its contribution – not only to new-age fashion but also to the industry as a whole by adopting sustainable practices within the luxury fashion space.
Anavila has been awarded the Vogue India Fashion Fund’s Sari Award (2016), FICCI FLO for innovative design (2016), Femina Women Jury Award for Arts and Design (2017) and recently the Condé Nast Traveller and Forest Essentials Excellence Award (2018).
She is also on Grazia's 100 Most Influential people in fashion of 2017. Along with these prestigious recognitions, Anavila is humbled to be a part of the NIFT Board of Governors and hopes to constantly inspire the young talent of today.
Soha Parekh Priya Mehta