Wonder how and why? Mickey Mouse, Superman, Bugs Bunny became highly profitable industries! …thanks to someone’s simple imagination turning into an immortalized character that is copyrighted and made into a commercial success story.
This morning Anuradha Javeri, who is the creative head of YoBoHo will guide us on how to commercialise your imaginary character and have it appear on toys, clothing, lunch boxes, and other consumer products that we use daily.
This workshop is for those who want to turn their imaginative ideas into a productive business venture! It will show you how you can develop your character through fun filled but thought-provoking exercises, you will be asked to create your own intellectual property. This will help you protect and profit from your own business idea.
Please remember that this workshop is planned as an interactive fun and learning exercise. There is no right or wrong answer, nor intelligent or stupid idea.